Pioneer in the digital interactive marketplace, speaker, consultant, CEO of Mobile Future Institute, and author of the groundbreaking and thought provoking book The Third Screen: Marketing to Your Customers in a World Gone Mobile, Chuck Martin, describes the strategies and tactics that are essential for marketers in a mobile market. Chuck Martin provides insights into the untethered consumer who is always on the move. Chuck points out that marketers who fail to understand the untethered consumer will risk losing them as customers. Key mobile innovators, from both large and small brands, are becoming the mobile platform providers of the future.Chuck Martin guides marketers with a horizontal view of the ways that companies can connect with consumers in the mobile space.
Chuck Martin is my internet radio show guest on Blog Business Success; hosted live on BlogTalkRadio.
The show airs live on Tuesday, October 18, at 8:00 pm Eastern Time; 5:00 pm Pacific Time.
Pioneer in the digital interactive marketplace, speaker, consultant, CEO of Mobile Future Institute, and author of the groundbreaking and thought provoking book The Third Screen: Marketing to Your Customers in a World Gone Mobile, Chuck Martin, describes the strategies and tactics that are essential for marketers in a mobile market. You will learn:
* Why mobile devices and mobile technology are transforming marketing
* How the e-powered customer behaves differently from the former tethered customer
* How to engage the new mobile customer on their terms
* How to market brands effectively in a global and mobile device powered market
Chuck Martin (photo left) is the CEO of The Mobile Future Institute and Director of the Center of Media Research at MediaPost Communications Inc. Through his research and public speaking, Martin has been a digital pioneer in the interactive marketplace for more than a decade.
The Mobile Future Institute is a U.S.-based think tank focusing on business strategies and marketing tactics for a world gone mobile. The Institute and Chuck Martin are on the forefront of exploring mobile research, focusing on how marketers can most effectively reach users in this digital landscape.
As the Director of the Center of Media Research at MediaPost Communications Inc., Chuck Martin conducts, markets, and analyzes the intentions of media buyers and planners. The Center for Media Research provides a dependable source of research material to help media professionals identify trends and patterns in traditional and online advertising.
Chuck Martin is a former Vice President of IBM, where he ran a division responsible for business strategy solutions in the media industry, including publishers and advertising agencies.
Chuck Martin is a New York Times business bestselling author of The Digital Estate. He has also penned seven other books, including Net Future and The Third Screen: Marketing to Your Customers in a World Gone Mobile. He has appeared on CNN, CNBC, Fox and ABC-TV News Now.
My book review of The Third Screen: Marketing to Your Customers in a World Gone Mobile by Chuck Martin.
Listen live on Tuesday at 8:00 pm Eastern, 5:00 pm Pacific time.
If you miss this very informative show, it will be available for free download as a podcast for iPod, iTunes, and MP3 players; or play it right on your computer. To download this, or any other of my guest interviews, go to the Blog Business Success host page and click on Archived Segments. Once there, click on the podcast icon at the end of the episode description, to download the show free of charge for your listening enjoyment. You can also subscribe to the show feed.
To call in questions for my guest, the number is: (347) 996-5832
Let's talk with pioneer in the digital interactive marketplace, speaker, consultant, CEO of Mobile Future Institute, and author of the groundbreaking and thought provoking book The Third Screen: Marketing to Your Customers in a World Gone Mobile, Chuck Martin, as he describes the strategies and tactics that are essential for marketers in a mobile market. Chuck Martin provides insights into the untethered consumer who is always on the move. Chuck points out that marketers who fail to understand the untethered consumer will risk losing them as customers. Key mobile innovators, from both large and small brands, are becoming the mobile platform providers of the future.Chuck Martin guides marketers with a horizontal view of the ways that companies can connect with consumers in the mobile space on Blog Business Success Radio.
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