From Idea to Success
The Dartmouth Entrepreneurial Network Guide for Start-Ups
By: Gregg Fairbrothers, Tessa Winter
Published: July 19, 2011
Format: Hardcover, 416 pages
ISBN-10: 0071760792
ISBN-13: 978-0071760799
Publisher: McGraw-Hill Ryerson, Ltd.
"Here, so it would seem, lies the future of the American economy: in entrepreneurship, in creating companies, in creating value from nothing", writes entrepreneur, adjunct business professor at Dartmouth College's Tuck School of Business, and Dartmouth Entrepreneurial Network (DEN) founder, Gregg Fairbrothers, in his visionary and practical advice packed book From Idea to Success: The Dartmouth Entrepreneurial Network Guide for Start-Ups. The author describes the importance of the entrepreneur to the economy, how to transform an ideas into a start-up business, and provides the tools and techniques for building a successful company from that founding idea.
Gregg Fairbrothers recognizes the critical importance of entrepreneurship to the health and growth of the economy. The author also understands that there are many aspiring entrepreneurs and countless ideas that fail to achieve success in a highly competitive marketplace. As a result, Gregg Fairbrothers proposes both a fresh approach to examining why an idea is important, why the would be entrepreneur wants to pursue that idea, and offers ideas and strategies for turning that idea into a viable company. For the author, the individual must begin to think and behave like an entrepreneur and business owner, and apply sound business practices to the new business venture.
Gregg Fairbrothers (photo left) shares the blueprint for start-up success, including providing caution as to the risk and hard work that are essential to reap the rewards of owning a company. The author covers the entire spectrum of issues and challenges facing would be entrepreneurs, as well as offering encouragement and strategies for achieving start-up success.
Gregg Fairbrothers divides is book into three major sections to develop the enterprise in the proper sequence of events, and to prevent the entrepreneur from succumbing to the temptation to skip any of the critical steps in the process. The three umbrella sections are:
* * The Framework: Asking the essential internal and external questions facing the entrepreneur, examining the idea, thinking about the market and risk factors, and considering the various legal issues
* Building Your Idea: Developing a business plan and a founding team, creating boards, adding employees, considering the competition, obtaining financing, and understanding the pertinent laws
* Managing The Company: Improving sales and negotiations, communications, decision making, accounting and money management, and growing the company including the eventual sale of the business
For me, the power of the book is how Gregg Fairbrothers combines the powerful concepts of entrepreneurship, creativity, vision, and hard work with the practical tools to transform that business idea into a successful start-up venture. The author provides the strategies and information necessary to ensure that the would be business owner considers all aspects of starting, developing, and managing a company. The author also expects the would be entrepreneur to examine and consider their own personal and business goals, as well as the real importance and impact of the base business idea.
One of the real values of this book is how Gregg Fairbrothers expresses his enthusiasm for the entire concept of entrepreneurship as essential for growing the economy and creating jobs. This book is clearly part of the author's vision, and that love of start-up business success is evident throughout the entire book.
I highly recommend the essential and very hands on book From Idea to Success: The Dartmouth Entrepreneurial Network Guide for Start-Ups by Gregg Fairbrothers, to anyone seeking a comprehensive guide to creating, starting, and operating a viable start-up company. This book covers all areas of an entrepreneurial venture, ensuring that business person considers all aspects of the business, including the ones that many books gloss over or omit entirely.
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