Get Published Today!
An Insider's Guide to Publishing Success
By: Penny C. Sansevieri
Published: November 15, 2011
Format: Paperback, 366 pages
ISBN-10: 1604945591
ISBN-13: 978-1604945591
Publisher: Wheatmark
"Publishing is a business. It's not about TV appearances, bestseller lists, or Oprah. It starts and ends with the fact that it's a business and, as such, a business needs a good product. Your book is that product", writes renowned book marketing expert and CEO and founder of Author Marketing Experts, Inc., Penny C. Sansevieri, in her comprehensive and seminal book Get Published Today! An Insider's Guide to Publishing Success. The author describes the entire process for getting a book published, preparing for the launch, and for marketing the finished title successfully.
Penny Sansevieri understands that book marketing is really an entrepreneurial venture by the author. The book is the product, and the author must perform the necessary tasks to transform that product into a successful brand. Penny Sansevieri guides both novice and experienced author through today's tumultuous and rapidly changing publishing landscape. The author advises authors on the real world of the large publishing houses, print on demand, and self publishing options.
Penny Sansevieri outlines the entire process from the conception of the book, to finding a publisher and editor, the legal hurdles, and operating the business of being a published author. Penny Sansevieri shares insider secrets for developing an effective book marketing plan, and for achieving success in the world of book marketing.
Penny Sansevieri (photo left) recognizes that authors may not always approach their book as a product. As a result, the author provides a complete step by step process for transforming a book idea into a bestseller. With so many publishing options available to authors in today's publishing world, Penny Sansevieri takes the mystery and guesswork out of the industry. She breaks down the entire industry, and the publishing process from concept to customer, in easy to understand and readily digestible pieces. As a result, the book is an always handy reference book for any writer's top drawer, to be consulted over and over again.
The author divides the book into three overarching categories with separate chapters that answer the most frequently asked questions about book publishing. Many of the chapters cover the less discussed and all to often forgotten issues relating to book publishing and marketing. The three overall categories are:
* Let's Get Published: Overview of the publishing landscape
* Getting Ready: Creating a plan for the book marketing campaign
* To Market: Marketing techniques every author should know
For me, the power of the book is how Penny Sansevieri presents a complete blueprint for the successful publication and marketing of a book. The author takes a business approach to being an author. Penny Sansevieri leaves no doubt in the mind of the reader that becoming a published author is all about starting a business. For the author, the book is the product, and as such, should be of high quality and given the full attention any product and brand deserve.
Penny Sansevieri breaks the book into numerous concise chapters that are packed with important information and real world proven successful publishing and marketing tactics. The book is also very hands on, complete with many worksheets and assessment forms. The many resources for authors, added to the book appendix, are especially valuable for writers seeking additional research into specific areas of publishing and marketing of books.
I highly recommend the landmark and complete guide book Get Published Today! An Insider's Guide to Publishing Success by Penny C. Sansevieri, to any aspiring, novice, or experienced authors who are seeking the definitive guide to book publishing and marketing. This book will answer all of your questions, plus many more questions that you never knew existed in today's quickly evolving publishing marketplace.
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