Entrepreneurs, consultants, and co-authors of the paradigm shifting and very practical book Small Town Rules: How Big Brands and Small Businesses Can Prosper in a Connected Economy, Barry J. Moltz and Becky McCray describe how the same wisdom that created viable and long lasting businesses in small towns, forms the basis for success for even the largest companies and brands. The authors demonstrate how in the modern marketplace where enormous societal, technological, and economic transformation is taking place are recreating the world as one large small town. The authors provide the concepts that created competitive advantage in small communities through personal relationships, reputation, and trust. Those same qualities are at work in the global technology based economy as well. As a result, the wisdom that created success in small towns becomes the source of competitive advantage in the global marketplace as well. The authors share what they call their small town rules for building companies and brands on the human scale that forms the backbone of small town businesses.
Barry Moltz and Becky McCray are my internet radio show guests on Blog Business Success; hosted live on BlogTalkRadio.
The show airs live on Tuesday, June 12, at 8:00 pm Eastern Time; 5:00 pm Pacific Time.
Entrepreneurs, consultants, and co-authors of the paradigm shifting and very practical book Small Town Rules: How Big Brands and Small Businesses Can Prosper in a Connected Economy, Barry J. Moltz and Becky McCray describe how the same wisdom that created viable and long lasting businesses in small towns, forms the basis for success for even the largest companies and brands. You will learn:
* How the world has changed to embrace small community style relationships
* Why small town businesses have much to teach even the largest companies
* How technology has transformed the world into one very large small town
* What are the small town rules and how to put them into practice
Barry J. Moltz (photo left)gets small businesses unstuck. He has founded and run small businesses with a great deal of success and failure for more than 15 years.
After successfully selling his last operating business, Barry has branched out into a number of entrepreneurship-related activities. He founded an angel investor group, an angel fund, and is a former advisory member of the board of the Angel Capital Education Foundation.
His first book, You Need to Be A Little Crazy: The Truth about Starting and Growing Your Business describes the ups and downs and emotional trials of running a business. It is in its fourth reprint and has been translated into Chinese, Russian, Korean and Thai. His second book, Bounce! Failure, Resiliency and the Confidence to Achieve Your Next Great Success, shows what it takes to comeback and develop true business confidence. His third book is called, BAM! Delivering Customer Service in a Self-Service World which shows how social media and self service have changed customers service forever! His fourth book, "Small Town Rules", comes out in April 2012.
Barry is a nationally recognized expert on entrepreneurship who has given hundreds of presentations to audiences ranging from 20 to 20,000. He was appointed by the Illinois Governor in 2005 to serve as Chairman of the board of the Institute for Entrepreneurship Education (IIEE). As a member of the Entrepreneurship Hall of Fame, he also has taught entrepreneurship as an adjunct professor at the Illinois Institute of Technology. He has appeared on many TV and radio programs such as The Big Idea with Donny Deutsch, NPR and The Tavis Smiley Show.
Becky McCray (photo left) says that small businesses and small towns matter. She is a small town business owner, with a retail store and a cattle ranch in Woods County, Oklahoma. She also heads a consulting firm that helps small town governments in Oklahoma with project management. Together with Sheila Scarborough, she co-founded Tourism Currents to teach tourism professionals new ways of marketing their destination.
She has been featured in The New York Times, BusinessWeek, and Entrepreneur Magazine. She publishes the popular website, Small Biz Survival, on small town business. All of this from her home base in Hopeton, Oklahoma, a community of 30 people.
My book review of Small Town Rules: How Big Brands and Small Businesses Can Prosper in a Connected Economy by Barry Moltz and Becky McCray.
Listen live on Tuesday at 8:00 pm Eastern, 5:00 pm Pacific time.
If you miss this very informative show, it will be available for free download as a podcast for iPod, iTunes, and MP3 players; or play it right on your computer. To download this, or any other of my guest interviews, go to the Blog Business Success host page and click on Archived Segments. Once there, click on the podcast icon at the end of the episode description, to download the show free of charge for your listening enjoyment. You can also subscribe to the show feed.
To call in questions for my guest, the number is: (347) 996-5832
Let's talk with entrepreneurs, consultants, and co-authors of the paradigm shifting and very practical book Small Town Rules: How Big Brands and Small Businesses Can Prosper in a Connected Economy, Barry J. Moltz and Becky McCray, as they describe how the same wisdom that created viable and long lasting businesses in small towns, forms the basis for success for even the largest companies and brands. The authors demonstrate how in the modern marketplace where enormous societal, technological, and economic transformation is taking place are recreating the world as one large small town. The authors provide the concepts that created competitive advantage in small communities through personal relationships, reputation, and trust. Those same qualities are at work in the global technology based economy as well. As a result, the wisdom that created success in small towns becomes the source of competitive advantage in the global marketplace as well. The authors share what they call their small town rules for building companies and brands on the human scale that forms the backbone of small town businesses on Blog Business Success Radio.
Không có nhận xét nào:
Đăng nhận xét