Global mobile commerce entrepreneur, and author of the clear and concise book Fast Shopper, Slow Store: A Guide to Courting and Capturing the Mobile Consumer, Gary Schwartz, describes retailers must embrace the new world of mobile shopping and reconnect with their customers in new and exciting ways. Gary Schwartz provides insights into how the growing transition to mobile devices as shopping tools, goes far beyond simply understanding the technology. Gary offers the strategies that win back those customers who have left the malls, big box, and other retail outlets for their mobile devices. Gary demonstrates how the behavior of mobile shoppers is different from both tethered online customers and from the traditional in store consumer. Gary Schwartz shares the techniques for winning back those customers, reconnecting with them, and regaining their long term loyalty. Learn how to embrace mobile technology as a competitive advantage for your business, and place yourself in the forefront of the mobile shopping revolution.
Gary Schwartz is my internet radio show guest on Blog Business Success; hosted live on BlogTalkRadio.
The show airs live on Thursday, December 20, at 8:00 pm Eastern Time; 5:00 pm Pacific Time.
Global mobile commerce entrepreneur, and author of the clear and concise book Fast Shopper, Slow Store: A Guide to Courting and Capturing the Mobile Consumer, Gary Schwartz, describes retailers must embrace the new world of mobile shopping and reconnect with their customers in new and exciting ways. You will learn:
* Why businesses are losing customers to mobile shopping
* How mobile shoppe differ in behavior from traditional customers
* How to reconnect with mobile shoppers in the fast paced mobile world
* How some leading retailers have met the challenge of mobile successfully
Gary Schwartz (photo left) began his career as a columnist in Japan and later became an anchor on Asahi Television. He ran number of technology startups before founding Impact Mobile, a mobile technology company specialized in retail and brand solutions, in 2002.
Gary Schwartz has played a leadership role in the mobile industry, founding the mobile committee for the Interactive Advertising Bureau (IAB)
in 2005 and presently serving as North American chairman of the Mobile Entertainment Forum (MEF). In this capacity, Schwartz is developing a global mobile commerce practice to service brands, retailers, and content owners.
He lives with his family in Toronto.
My book review of Fast Shopper, Slow Store: A Guide to Courting and Capturing the Mobile Consumer by Gary Schwartz.
My book review of The Impulse Economy: Understanding Mobile Shoppers and What Makes Them Buy by Gary Schwartz.
Listen live on Thursday at 8:00 pm Eastern, 5:00 pm Pacific time.
If you miss this very informative show, it will be available for free download as a podcast for iPod, iTunes, and MP3 players; or play it right on your computer. To download this, or any other of my guest interviews, go to the Blog Business Success host page and click on Archived Segments. Once there, click on the podcast icon at the end of the episode description, to download the show free of charge for your listening enjoyment. You can also subscribe to the show feed.
To call in questions for my guest, the number is: (347) 996-5832
Let's talk with global mobile commerce entrepreneur, and author of the clear and concise book Fast Shopper, Slow Store: A Guide to Courting and Capturing the Mobile Consumer, Gary Schwartz, as he describes retailers must embrace the new world of mobile shopping and reconnect with their customers in new and exciting ways. Gary Schwartz provides insights into how the growing transition to mobile devices as shopping tools, goes far beyond simply understanding the technology. Gary offers the strategies that win back those customers who have left the malls, big box, and other retail outlets for their mobile devices. Gary demonstrates how the behavior of mobile shoppers is different from both tethered online customers and from the traditional in store consumer. Gary Schwartz shares the techniques for winning back those customers, reconnecting with them, and regaining their long term loyalty. Learn how to embrace mobile technology as a competitive advantage for your business, and place yourself in the forefront of the mobile shopping revolution on Blog Business Success Radio.
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