Culture Connection
How Developing a Winning Culture Will Give Your Organization a Competitive Advantage
By: Marty Parker
Published: October 11, 2011
Format: Hardcover: 224 pages
ISBN-10: 007178876X
ISBN-13: 978-0071788762
Publisher: McGraw-Hill
"Corporate culture is defined by behaviour. It's how people - meaning the collective of people - in an organization do things. Ideology, vision, mission, and values - these things set the tone. But culture is really about how people behave day-in and day-out. And leadership drives that behaviour", writes Founder, Chairman, and CEO of Waterstone Human Capital, Marty Parker, in his insightful and passionate book Culture Connection: How Developing a Winning Culture Will Give Your Organization a Competitive Advantage. The author describes the critical importance of organizational culture to a company's success, and provides the strategies and tactics that create an effective and performance boosting culture.
Marty Parker understands the impact that a company culture exerts on the entire organization, its leadership, its employees, and its customers. The author provides compelling evidence that a strong culture is a strategic competitive advantage that creates a noticeable gap ahead of the competition. Marty Parker demonstrates how an effective organizational culture, with its engaged and motivated workforce, develops a strong connection with overall company performance at all levels. The author points out that culture is system of behaviours, within the organization, that are practiced on a daily basis. Companies that align their culture and behaviour, with all of its internal and external systems, demonstrate a clear edge over their competition.
Marty Parker (photo left) recognizes that everything that an organization does on a daily basis, both internally and externally, is a reflection of its company culture. These organizational behaviours matter, whether they are practiced consciously or unconsciously by company leaders, managers, and employees in performing their daily tasks. Marty Parkers offers the strategies that will transform a culture that changes how systems, habits, and people behave on the job.
The author demonstrates how to identify problem areas within the culture, and how to make the positive changes that enhance overall company performance. Marty Parker also provides techniques for aligning the company's culture with its brands and their brand promise. The author also provides strategies for leaders within the organization to lead and support the overall process of cultural change.
For me, the power of the book is how Marty Parker combines the theoretical framework outlining the importance of organizational culture, with the strategies and tactics to develop a winning culture. The author offers a systematic approach to analyzing an existing culture, identifying its problem areas, getting leadership on board, introducing and developing cultural change effectively, and aligning the new culture with the company brands. Marty Parker utilizes a holistic methodology for facilitating change within the entire organization to ensure that the new behaviour becomes the daily standard of action. The author adds to his concepts with examples and case studies of successful organizational culture transformation in the real world.
I highly recommend the visionary and transformational book Culture Connection: How Developing a Winning Culture Will Give Your Organization a Competitive Advantage by Marty Parker, to any organizational leaders who are seeking a user friendly and engaging guide to company cultural change. This book will provide your organization with a fresh culture, with renewed employee behaviour, that will place your business in an unbeatable competitive position.
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