Journalist and co-author of the groundbreaking and research based book Good Company: Business Success in the Worthiness Era, Ed Frauenheim, describes how companies that are viewed as worthy, in the new social marketplace, are more successful than their less worthy competitors. Ed describes how people are losing patience with bad companies, and prefer to do business with companies that do the right thing for employees, customers, and society. This is the dawn of what Ed Frauenheim calls the Worthiness Era. The author provides the unique and research based Company Index that demonstrates how companies that are deemed worthy have higher share values than bad companies.The world is changing, and Ed offers evidence that bad companies will lose out to their worthy competitors, and shows how ethical and sustainable business models are the way of the future and the choice of customers all around the world.
Ed Frauenheim is my internet radio show guest on Blog Business Success; hosted live on BlogTalkRadio.
The show airs live on Thursday, January 5, at 8:00 pm Eastern Time; 5:00 pm Pacific Time.
Journalist and co-author of the groundbreaking and research based book Good Company: Business Success in the Worthiness Era, Ed Frauenheim, describes how companies that are viewed as worthy, in the new social marketplace, are more successful than their less worthy competitors. You will learn:
* Why bad companies are no longer successful and are out of favor with customers
* Why we are now in the Worthiness Era where good and worthy companies are rewarded
* How to read and understand the Company Index that ranks worthy companies
* How to become a worthy company and succeed in the Worthiness Era
Ed Frauenheim (photo left) is a journalist with 15 years of experience writing about topics including technology, work, business, and education. He currently is Senior Editor at Workforce Management magazine, where he helps lead the magazine’s coverage of people management and business strategy. Ed has written extensively about outsourcing, the rise of emerging economies, and employee engagement. His stories have earned awards from the Associated Press News Executive Council of California and Nevada, the American Society of Business Publication Editors, and American Business Media.
Ed previously has worked at CNET News.com and the Oakland Tribune chain of newspapers. He has written freelance stories for publications including Salon.com, Wired magazine, The Dallas Morning News, and Knowledge@Wharton, the online magazine of The Wharton School at the University of Pennsylvania. Ed earned a bachelor’s degree in history from Princeton University and a master’s degree in education from the University of California at Berkeley.
My book review of Good Company: Business Success in the Worthiness Era by Laurie Bassi, Ed Frauenheim, Dan McMurrer, and Larry Costello.
Listen live on Thursday at 8:00 pm Eastern, 5:00 pm Pacific time.
If you miss this very informative show, it will be available for free download as a podcast for iPod, iTunes, and MP3 players; or play it right on your computer. To download this, or any other of my guest interviews, go to the Blog Business Success host page and click on Archived Segments. Once there, click on the podcast icon at the end of the episode description, to download the show free of charge for your listening enjoyment. You can also subscribe to the show feed.
To call in questions for my guest, the number is: (347) 996-5832
Let's talk with journalist and co-author of the groundbreaking and research based book Good Company: Business Success in the Worthiness Era, Ed Frauenheim, as he describes how companies that are viewed as worthy, in the new social marketplace, are more successful than their less worthy competitors. Ed describes how people are losing patience with bad companies, and prefer to do business with companies that do the right thing for employees, customers, and society. This is the dawn of what Ed Frauenheim calls the Worthiness Era. The author provides the unique and research based Company Index that demonstrates how companies that are deemed worthy have higher share values than bad companies.The world is changing, and Ed offers evidence that bad companies will lose out to their worthy competitors, and shows how ethical and sustainable business models are the way of the future and the choice of customers all around the world on Blog Business Success Radio.
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